// I’m the one people call when they realise creative madness is something money CAN buy (direct from the source).

// I’m the one people call when they realise creative madness is something money CAN buy (direct from the source).

The Insane

Innovator.

// I’m a creative innovation, branding, and marketing consultant to consumer brands, entrepreneurs, and content creators.

// I merge the chaotic madness of visual culture and mass entertainment with the world-changing ideas buried in dusty philosophy books.

// In short? I come up with highly-creative, highly-ambitious, and highly-disruptive solutions and ideas for people and brands.

Products.

Strategies.

Campaigns.

This lot trusted me and hired me.

So, if you don’t, who’s the insane one now?

jack goodson brand developer honey client
jack goodson creative copywriter campaign alibaba client
jack goodson thought leadership executive founder coaching ghostwriting maker lab client logo
jack goodson social media and content strategist consultant NHS hiyos client

Who the HELL Do I think I am?

// From psychiatric hospitals and mental rabbit holes deeper than light can reach, to p*rn addiction, blackmail, a light touch of Munchausen’s By-Proxy, and lacking a sense of identity for 20+ years, my story is a pleasant read.

// Alas, I cannot complain. It has made my mind into the insanely creative powerhouse that brings unimaginable innovations to life.

  • What I Believe

    //

    I believe entertainment, attention, and a Dionysian-type embrace of insane creativity, human individualism, and ideas is what will drive/shape/slice-through the future (and, yes, bring $$$-sign eyes and hands to those who embrace it today).

    Read My Rambles

  • What I Do

    //

    Sprinkle in zeitgeist thinking with disruptive, bold, and risky ideas to capture holes in hearts, minds, and markets, and you’ve got me. And with me, you’ll get work that captures attention, builds consumer loyalty, and sparks societal change.

    Ascend into My Case Studies

  • Who I Work With

    //

    People. And future-focused brands.

    I.e., consumer brands, entrepreneurs, and content creators. (Oh, and the occasional celebrity. And politicians.)

    Contact Me, Myself, and I

Services

Every client engagement is different. But, here’s a top-level look at what I help with:

  • I supercharge your business, levelling up existing products, inventing new ones, and reshaping your market position to make what you offer hit harder, faster, and with more cultural impact.

  • I break the mould, pushing past business-as-usual to find fresh revenue streams, disruptive innovations, and smarter growth strategies rooted in cultural trends.

  • A strategic approach to build content and experiences that captivate your audience, ensuring long-term engagement.

  • I develop (insanely) disruptive ideas and combine them with branding and campaigns that cut through the noise, making sure your message stands out and sticks, blending pop culture, entertainment, and deep societal trends.

  • I specialise in building iconic personal brands for creators and entrepreneurs. Right now, I'm working with individuals in the top 0.04% of social media and top-tier executives looking to be intentionally disruptive.

    With my guidance, you’ll evolve your identity into a cultural force that dominates the expanding creator economy and captures the attention of a generation.

Testimonials

(About lil’ ol’ me.)

  • "I have worked with a couple of others before, and Jack is the best one by a long shot. He listens so well that you truly feel like he knows you – he gets you."

    Nathalie Ramirez

    — Chief Growth Officer at Maker Lab —

  • "It's been such a pleasure working together, and I've been name dropping Jack wherever I can."

    Piper Presley

    — Entrepreneur and Content Creator —

  • "Jack is a personal branding expert and excellent communicator - I wouldn’t hesitate to recommend him.”

    Pawla Ghaleb

    — CEO of PBG Consulting —

  • “I spent 4 hours on his deck yesterday. His work is the best thing I've been involved with for five years. Jack is indescribably amazing.”

    Mark Adams
    — CEO of Honey Ventures —

  • "JACK'S DEDICATION TO DELIVERING HIGH QUALITY WORK WAS UNWAVERING, CONSISTENTLY EXCEEDING EXPECTATIONS AND SEEKING FEEDBACK TO ENSURE EXCELLENCE."

    Harry Evans

    — Co-Founder of TwelveTwentyFive —

  • "Jack's writing is beautiful. He's careful to thoughtfully research in advance and he stays in close communication throughout."

    Jimmy McWhinney

    — Founder of The Renewal Center —

  • "Jack simply nailed our communication. He took our very tech-heavy content and rebuilt it in an easy, fluent, and understandable way."

    Jackie Frandsen Palsgreen

    — Head of Marketing at Kaunt —

// Explore Jack's Case Studies

 Contact JaCK.

So… tell me,

You lookin’ to talk?

EMAIL // jack@thegoodson.group LINKEDIN // Let’s connect

Bit more old-school?

Give me a dial: +447969434704

“We can spend our lives letting the world tell us who we are. Sane or insane. Saints or sex addicts. Heroes or victims.

Letting history tell us how good or bad we are. Letting our past decide our future.

Or we can decide for ourselves.

And maybe it's our job to invent something better.”

— Chuck Palahniuk