FOR THE AMBITIOUS,
MISREAD, AND
WORLD-CHANGERS
I'M JACK GOODSON,
I.E. THE IDENTITY CONSULTANT
WHY ME?
s01
You don’t need a rebrand.
You need a reinvention.
I help ambitious leaders and brands evolve who they are - strategically, culturally, and symbolically.
You don’t need a rebrand.
You need a reinvention.
I help ambitious leaders and brands evolve who they are - strategically, culturally, and symbolically.
You don’t need a rebrand.
You need a REINVENTION.
I help ambitious leaders and brands evolve who they are - strategically, culturally, and symbolically.
You don’t need a rebrand.
You need a reinvention.
I help ambitious leaders and brands evolve who they are - strategically, culturally, and symbolically.
Years Experience
13+
Clients
50+
Clients
50+
Years Experience
13+
Clients
50+
Clients
50+
Years Experience
13+
Clients
50+
Clients
50+
Years Experience
13+
Clients
50+
Clients
50+
WHO I HELP
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For Individuals
For Individuals
For Individuals
For Individuals
You’ve already built something impressive.
Now, you’re entering a new phase - publicly, professionally, personally.
I help you clarify who you need to become - and engineer the systems, narratives, and identity infrastructure to match.
You’ve already built something impressive.
Now, you’re entering a new phase - publicly, professionally, personally.
I help you clarify who you need to become - and engineer the systems, narratives, and identity infrastructure to match.
You’ve already built something impressive.
Now, you’re entering a new phase - publicly, professionally, personally.
I help you clarify who you need to become - and engineer the systems, narratives, and identity infrastructure to match.
You’ve already built something impressive.
Now, you’re entering a new phase - publicly, professionally, personally.
I help you clarify who you need to become - and engineer the systems, narratives, and identity infrastructure to match.
For Brands
For Brands
For Brands
For Brands
You're not just selling products.
You’re shaping culture. I help consumer and entertainment brands evolve with culture, using identity-first brand strategy, narrative positioning, and creatively-driven innovation pipelines.
You're not just selling products.
You’re shaping culture.
I help consumer and entertainment brands evolve with culture, using identity-first brand strategy, narrative positioning, and creatively-driven innovation pipelines.
You're not just selling products.
You’re shaping culture.
I help consumer and entertainment brands evolve with culture, using identity-first brand strategy, narrative positioning, and creatively-driven innovation pipelines.
You're not just selling products.
You’re shaping culture. I help consumer and entertainment brands evolve with culture, using identity-first brand strategy, narrative positioning, and creatively-driven innovation pipelines.
CLIENTS
s03
ENTER THE VAULT
Case studies from founders, creators, execs, and cultural brands.
ENTER THE VAULT
Case studies from founders, creators,
execs, and cultural brands.
ENTER THE VAULT
Case studies from founders, creators,
execs, and cultural brands.
ENTER THE VAULT
Case studies from founders, creators,
execs, and cultural brands.
You already know it's time.
You've outgrown the old skin.
Let’s shape the new one.
You already know it's time.
You've outgrown the old skin.
Let’s shape the new one.
You already know it's time.
You've outgrown the old skin.
Let’s shape the new one.
You already know it's time.