// Brand Stories

Here’s where the strategic narrative starts.

A story that hits the heart, and turns your complex, innovative ideas for changing the world into a foundation for your brand and its communications.

Plus, who says beautifully-strategic storytelling is just for bookstores and courtrooms?

// CHASING

— Underwater Drone Company —

Welcome to The Final Frontier.
One our team has been chasing our entire lives.
First, there was Land. A dry place. A place filled with humans and heartbreak.
Then, there was Space. A lonely place. A place filled with nothingness as far as the eye could see.
Now?
Now there’s the Ocean.
And the Ocean is unlike the other frontiers. It’s not a place. It’s more than that. Far more than that.
It is a world unto itself.
Under those waters lies Adventure.
Beneath those swirling waves lies unimaginable treasures. Locked secrets.
The Ocean makes you and I abandon all fear. We embrace the untapped treasures of that world.
Unexplored depths call to us. They are begging to be discovered.
We know they call to you, too. We know you’ve heard them.
The tempting Siren songs.
The abandoned mermaid that beckons you closer.
The screaming desire inside to do more. Achieve more.
Explore more. Innovate more. Strive more. Offer more. Uncover more. Capture more. Live more.
To be more than you ever could have imagined.
Discover the depths and unlock them within yourself.

// NONCONVENTIONAL

— Founder-Led Podcast and Media Company —

She was born into an abnormal world.
She craved, yearned, and loved the normal.
An extended family of guns and inflated egos surrounded her.
Yet, she saw the humanity beneath it all.
We aren't building an echo chamber.
We want to help build a kind, caring, and accepting community.
We don't want to keep you trapped into our way of thinking.
Freedom from mindsets is our greatest aim.
We never drag you in directions you don't want to go in.
To us, directions are just more conventions. Let's escape them.
Together.
Forever see further.
Uncover and discover journeys — not just destinations.
She is ready to bare bare herself to the world that shaped her.
The spiritual nakedness begins.

// HORWIN

— Futuristic Electric Bike Brand —

Time whispers of an enchanting journey, not bound by compass orconstellations, but cradled by the rhythm of an uncharted melody - the Nightingale's.
This melody pulses within the heart of HORWIN, a beacon guiding us, the architects, to sculpt this symphony, this saga of a new epoch.
In the annals of history, a tale is inscribed. Columbus, with his sails set for Asia, found himself on the unfamiliar shores of an unanticipated land.
Misjudging the vast expanse of the world, he imagined the song of the nightingale, a bird alien to this new world.
In this tale, we see our reflection - a mirror to humanity's underestimation of its potential to harmonize with technology, to coexist sustainably.
As the nightingale's song resonated in Columbus's mind, we too hear a melody.
A symphony not from a bird, but from the heart of progress, from the dance of technology and humanity intertwined in a sustainable future.
It echoes within us, inspiring our voyage, guiding us to craft a harmonious existence, onethat humanity has yet to fully comprehend.
Parallel to this journey, a lesson echoes from the past. Elio Antonio de Nebrija, while Columbus ventured the seas, presented Queen Isabella with the transformative tool of grammar, setting a course for an empire's evolution.
In Nebrija's footsteps, we tread, armed not with the tool of language, but with the power of dreams and narratives, the magic of possibilities.
We, at HORWIN, are more than creators of advanced vehicles.
We are artists shaping tomorrow, weaving narratives that ilIuminate the path towards a sustainable coexistence.
We envision and craft this harmonious existence, echoing the melody of the nightingale throughout our journey.
As the tale of Columbus sets our prologue, and the wisdom of Nebrija illuminates our chapters, we delve into the narrative of a harmonious and mobile future.
Every verse, every note, reverberates with the song of the Nightingale, resonating within the grand architecture of our new epoch.
We are HORWIN - crafting not just innovative vehicles, but an enduring symphony of a new, unbounded, and mobile culture.
A culture that elevates human potential, transcends limitations, and allows us to explore infinite realms of existence.

// DREO

— Home-Appliance Brand —

You hold us within your hands.

This is an open invitation directly to you – to help create the story within, a story Quietly waiting for your heart, your mind, and your pen.
We are on a journey to rebuild the personal connection between individuals and the companies they trust.
We want you to see us as more than a message, more than a logo, and more than a memory.
We believe in Better.
Why? Because growth is a natural part of everything. By accepting growth and opening ourselves up to the opinions of those who matter most to us, we acknowledge that life is forever a work in progress.
Which means there is always room for improvement.
We can continually be Better. But only with your help.
As you ascend into our world and respond to it — you will become a part of Dreo.
We will listen. We will learn what you want, what you need, and what you value most in this world.
Our promise to you? That together: we will always be Better.
We love, laugh, hope, and worry. As we enter and leave work each day, our emotions still exist. Our emotions form a part of our shared humanity.
And there is nothing more human than wanting to be Better.
Welcome to us. Welcome to Dreo. Let’s begin our journey.

// HONBIKE

— Premium e-Bike Brand —

Over a hundred years ago, cars made city commutes a whole lot quicker.
But now, over 55% of us live in cities, and roads are becoming more and more crowded.
By 2050, you’ll find 2/3rds of the world’s population living on your doorstep.
The urban-living lifestyle is here to stay, which means both cities and transport must adapt.
We need a new solution. That’s where Honbike comes in.
We’re here to make your world a little simpler, and a lot smarter, more sustainable, and safer.
We’re shaping your city, your transport, your future.
When we started our journey, one question jumped out to us: “What if bikes were engineered like cars?”
From automobiles to aeroplanes, our e-bikes are built on the most advanced engineering capabilities that previously revolutionised travel, mobility, and transportation.
By adapting these processes, we have made your Honbike a premium e-Bike at an affordable price.
Now that’s revolutionary.
We want evolution, too. Why? As we’re not reinventing the wheel as the wheel isn’t broken.
What’s broken is the way we use it.
That’s why we’re not just e-Bike people - we’re Honbike people.

// COLORFULKOALA

— Athleisure Wear Brand —

Our story is the story of ‘The Beaches Beyond Borders’.
As the sun paints the sky in shades of dawn, three friends from different corners of the world meet at a beach.
Each wears colorfulkoala, each in a classic block color that speaks of their personality and nurtures their spirit with its comforting embrace.
They laugh, share stories, and capture moments; the camera rolling as they dance on the sands, jump on pillows, and create memories.
In the midst of this, a local joins them.
Intrigued by their attire, she learns of colorfulkoala and the magic of the brand's rich narrative and ethos.
She's handed an outfit, and as she slips into it, she feels the warmth of being cared for, and becomes a part of this global family, realizing that while they may hail from different geographies, their hearts beat in unison to the rhythm of genuine moments and comforting classics.
For us, it's more than fashion, it's a narrative.
Through our commitment to fabric, pattern, and unparalleled thread techniques, we're stitching together genuine moments across the globe.

// TITANKER

— Bike Lock Brand —

PART ONE — The light landed on us in 2015.
We loved the great outdoors. We still do. We still take our bikes, ride out of the city, and spend the night staring into the stars or exploring the endless trails.
Our whole lives, we'd been told that there was a war between Nature and The City. One was pure, goodness, and truth. The other was sin, evil, and falsity.
But as we rode back into The City from our endless trails, we saw the light. We saw what the world refuses to recognise: that The City contains a hidden, yet undeniable, natural beauty.
Every street was lined with adventure, every corner was a discovery, and every breath contained the essence of urban exploration.
PART TWO — No one sees this side of The City.
As we discovered hidden gems and concrete creations, we also saw the disconnected people.
These people drift unconsciously past every sight, every person, and every opportunity to explore. They take the same path each day. City life is a routine for them.
It gave them the feeling of comfort. But it was an illusion. They seek a sense of belonging and connection with their city.
But they were scared of being woken up, of having to interact with the bustle and the people in that bustle.
Life was a fear of connecting. Of looking around. Of seeing The City as more than a way to survive.
PART THREE — We want to bring life and light back to The City.
We want to be the spokes between people, to show them that City life is safe place to open yourself up to. To learn, to love, and to find joy within. To embrace urban exploration at every opportunity. Seeing the beauty in the bustle.
That's how our first products came to life. We had to replace that psychological illusion of safety that kept them trapped, with a real, tangible symbol of support: bike locks.
A world without theft may be the dream, but to create that world, we must build a City-wide feeling that lives in every heart, starting with symbol, a lock that does not discourage theft, but promotes trust, peace, and harmony.

Contact JaCK.

LET’S TALK // Book a 15-minute call

Bit more old-school?

EMAIL // jack@thegoodson.group LINKEDIN // Let’s connect